Industries
Smarter retail journeys for customers, staff and operators
Retail and precinct operators need digital systems that help customers move confidently through stores and venues and give staff the information to keep operations flowing. On M4, our multi-tenant platform, the sign-in, maps, media and notifications behind them are a managed core, and we craft what is specific to you on top.
Physical spaces, joined to mobile, point of sale and web
Mobiddiction works with retailers and mixed-use precincts to design, integrate and run digital experiences that connect the physical environment with mobile, point of sale and web platforms. One team stays accountable from first design to years of support.
What M4 brings to retail and precinct programs
Stores and precincts need maps, photos, alerts and sign-in that behave the same way in every location. M4 supplies them as a managed core. We extend them where your program differs, and craft the rest as modules.
Core · configured
Shared features every program uses as they are. We run them, secure them and keep them current for everyone.
Custom modules · crafted
Modules we craft only for your program and plug into the core, so they use features like sign-in, media, notifications and data.
- Maps and wayfinding
Private maps of venues, campuses and events, with accessible routing.
Harvey Norman Click and Collect
A collection experience that knows you have arrived
Harvey Norman engaged Mobiddiction to define and deliver a Click and Collect experience connecting mobile, stock control and in-store operations. The customer app uses geofencing to guide people to the collection point as they approach a store or warehouse, then switches to a “counter ready” mode that shows staff the order details, reducing queues and manual lookups.
Live stock and fulfilment data drives accurate readiness estimates and tells customers when their items are ready to collect, for a smoother handover with less friction for store teams.
Delivery and Installation
Field mobility for installers and customer service
For a national electronics retailer we delivered a field mobility tool that connects directly to its sales, CRM and job management systems, giving installers a map-based workflow, job details and route planning in one place.
Geofencing detects arrival and departure at pickup points and customer locations, and the app updates job status automatically. Technicians do less manual admin, and customer service teams get live information for accurate updates and arrival times.
Precinct Mapping and Wayfinding
Precinct maps that cope with festivals and closures
For retail, dining and entertainment precincts we create custom maps with filterable points of interest: shops, events, parking, services and food.
Our AI-supported pedestrian wayfinding, part of Mapiddiction on M4, is designed around the real-world constraints that ordinary routing can’t handle, such as festivals, temporary event structures, closed walkways and irregular thoroughfares. Visitors get accurate guidance when the environment changes, and operators can run seasonal events without reworking the digital map by hand.
Rewards and Loyalty
Rewards programs we have delivered
We have delivered rewards programs for retailers, events and a regulated superannuation fund. Several, including the Sydney Royal Easter Show and a superannuation member app, were delivered on Mobiconnect, the platform that has since become M4.
The Great Melbourne Footy Grab
With the City of Melbourne, the AFL and Clemenger BBDO we delivered a digital treasure hunt to promote the 2021 AFL season. Participants scanned QR codes at 54 locations around the city to win instant prizes or enter the draw for major prizes, through a competition website designed for phones first.
Location-based rewards and vending machine redemption
At the Sydney Royal Easter Show we combined beacons, geofenced zones and location signals to deliver reward notifications, competitions and prize unlocks during the event. Prizes could be redeemed automatically at selected vending machines, triggered by validated proximity and user actions, through an integration with the vending operator’s real-time systems.
Loyalty inside a regulated environment
An Australian superannuation fund ran rewards inside its high-security member app. Members earned points and benefits for completing profile tasks such as KYC, referring other members, viewing educational content and taking part in wellbeing activities, with members-only offers at retail outlets, all within strict privacy, identity verification and financial-grade security requirements.
A shared loyalty scheme for local businesses
Mobiddiction developed Certified Locals, a community rewards program that brings independent local businesses together under one loyalty scheme. Customers discover participating businesses, earn and redeem points and access exclusive offers, while merchants get simple deal management without the complexity of a traditional loyalty system. It is a model suited to councils, precincts, shopping strips and industry groups.
Our work in retail and customer experience
Programs we have designed, delivered and supported, in detail.
Project type: Government · Events & venues
The Great Melbourne Footy Grab
The AFL and the City of Melbourne teamed up with Clemenger BBDO and Mobiddiction on a digital treasure hunt for the 2021 AFL season: 54 QR code locations across the City of Melbourne, instant prizes and a prize draw, on a mobile web app with no download.
Read case study
Project type: Events & venues · Mapping
Sydney Royal Easter Show
The official Sydney Royal Easter Show app, 2015 to 2022: a custom show map with walking directions, an event planner and a live photo wall on the venue screens.
Read case study
Tell us what your retail or precinct program needs
We’ll show you what M4 already covers, what we’d extend and what we’d craft for you. We love tech, but speak human.